To further enhance the customer services and the quality of products, it is recommend to build up the flagship store and more retail trader all around the world, it can be expansion the sales network and strengthen the market power. In the past decade, the impact of the value of corporate diversification has become the focus of attention of the research significantly. Samsung Electronics is a leading consumer electronics brand in the world, is committed to satisfy consumer’s need and reach the international standard, Samsung Electronics realized international diversification, Samsung Electronics only has the Authorized Partner shop in Hong Kong. The vast majority of this article has focused the industry on this issue. Supremacy of Samsung was still intact as the number one mobile phone manufacturer but as 70% of company’s business is based on telecommunication devices therefore any slowing down of this business has huge impact on profitability. The face of powerful competitor: Apple Store, Samsung Electronics continuous innovation and reform the products, for example, Samsung Electronics produce the smartphone , such as Galaxy S2, S3, Notes, to compare with the biggest competitor Iphone from Apple Store, in order to occupy a strong position and strengthen competitiveness in the world market. BACKGROUND. There are two type of diversify, the first one is the internal development, through the internal expansion and diversification of production, creation of different products and brands. They are prone to frequent changes in governing structures. How Lee navigates the two issues will determine his legacy. Introduce Samsung's fact & figures. —Strong Research and Development: Samsung has impressive research and design capabilities. Samsung produces various electronic products, such as LCD TV, LCD panel, semiconductor (DRAM, NAND Flash), mobile phones, digital cameras, LCD monitors, printers and other related electronic business, production of these products can use the same or similar of raw materials, for example ,produce the TV and the computer can use the same type of LCD screen, it can also be carried out in the same factory, and the workers all have same knowledge, produce different products to reach international diversification, fully to take the advantage of economies of scope. Enterprises to invest overseas, the use of company assets transferred abroad, reached the economies of scale and the economies of scope. Since the Indian public is price conscious he goes for cheaper product of China only in the short run. RMB appreciation, rising costs of labors, raw materials and lands, all is the currency and exchange risk factors. Samsung Economic Research Institute (SERI) is Korea's foremost private-sector think tank. Japan recently imposed export curbs on certain industrial materials that Seoul needs to make semiconductors and display screens. Smartphone division boosts Samsungs earnings, but concerns remain over patent rulings. VideoWhat impact has Covid had on global climate? Supremacy of Samsung was still intact as the number … It is fair to say there is no love lost between Apple, Inc. (NASDAQ: AAPL) and Samsung Electronics … In the following, consumer electronics giant Samsung Electronics is taken an example to illustrate the advantages and disadvantages of international diversification. Plagiarism and infringement of the war, Samsung and Apple compete with each other; there is a certain degree of difficulty in entering the U.S. market. Samsung has long been viewed as an innovative company that is capable of producing well designed and ecologically friendly products. 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